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Popcorn Kitchen - Louise Webb Founder | Turning Passion into a Profitable Business

  • Writer: Jay Greenwood
    Jay Greenwood
  • Oct 6, 2023
  • 2 min read


Our recent podcast episode dives into the captivating entrepreneurial journey of Louise Webb, the founder of Popcorn Kitchen. Webb, with her food science background and experience as a sales director, turned her love for popcorn into a successful business venture. Her story, peppered with resilience and creativity, serves as an inspiring guide for budding entrepreneurs.


Louise's popcorn journey began with a degree in food science, followed by a stint as a sales director, before she made the bold leap into entrepreneurship. Her transition from working for others to owning her own business is a testament to her resilience, which she credits to her time in retail. With a motto of 'win or learn', Webb showcases a unique perspective on failure and success, turning every setback into an opportunity for growth.


The episode delves into Webb's strategy for pitching Popcorn Kitchen to Selfridges, a high-end department store chain in the UK. She shares the process of getting her product noticed and the importance of persistence in the face of rejection. Her innovative approach to product development is also discussed, including her creation of the Pop it Home Kit, a product designed with children in mind.


Louise's business acumen truly shone during the COVID-19 pandemic. The episode provides a glimpse into how she navigated the impact of the pandemic on her popcorn empire. She utilised hamper companies and student interns to create a more robust, sustainable business model. This ability to adapt and pivot in the face of adversity underscores her strength as an entrepreneur.


The episode also touches on Popcorn Kitchen's plans for the future, including their aspiration to attain B Corporation certification. This certification will further solidify their commitment to balancing profit and purpose. Furthermore, Webb shares the significant role that social media has played in their brand awareness, with a notable shoutout from fitness coach Joe Wicks.


In a world dominated by corporate giants, the success of small businesses like Popcorn Kitchen serves as a beacon of hope for aspiring entrepreneurs. Webb's journey teaches us that with passion, resilience, and a bit of creativity, one can turn even the simplest snack into a successful business venture.


As the episode wraps up, listeners are left with a wealth of knowledge and inspiration. Webb's entrepreneurial journey serves as a reminder that success is not just about the destination, but also about the journey – the lessons learned, the challenges overcome, and the resilience built along the way.


To listen to the podcast, please head:



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