FEATURED POST

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. We go beyond the origin story to map the gritty path from kitchen experiments to a retail-ready product: 31 formulation rounds, crowdfunding momentum, and an early break with Holland & Barrett. Yusuf explains how timing, persistence, and category needs opened doors, and how those same shelves exposed hard truths

We sit down with Andrew MacLeod, founder of Emilia’s Crafted Pasta, to unpack how card-table instincts, maths, and relentless work built a London restaurant group that pairs soul with sharp unit economics.

Will's fascinating journey began not with ambitions for corporate success, but with a simple love of food. From mixing cocktails in Nantucket to scaling Ella's Kitchen to £80 million in sales, his career path reveals how purpose-driven businesses attract passionate talent and achieve remarkable growth. "Having a bit of purpose really gives you the energy for what you're trying to achieve," Will explains. "The tough times are less tough because you know why you're doing it."

Karen and Patrick O'Flaherty, founders of Pip Organic, reveal the remarkable journey that transformed their humble market stall selling fresh juices into one of the UK's most trusted organic food and drink brands.

Matthew Jones is the founder of the world-famous Bread Ahead. Matthew Jones's journey from sleeping in Hyde Park to building a global bakery empire reveals the transformative power of craft, resilience, and sobriety. Born in 1969 and raised in Sevenoaks during Britain's culinary dark ages, Matthew found his calling in the kitchen's warmth and creativity, leaving school at 15 to pursue a chef's life with unwavering determination.

Dominic Rice, after 16 years as a senior global executive at Red Bull, is now co-founder and CEO of CANS – a fast-growing brand creating an entirely new category: non-sweet soft drinks.

Daniel Cray, the Australian entrepreneur who left his advertising career to revolutionise hydration with Phizz – a three-in-one tablet that's changing how we think about wellness. Born from Dan's personal struggle with dehydration during long-haul flights, Phizz has evolved from a bootstrapped startup to the UK's leading electrolyte brand used by everyone from Premier League footballers to international travellers.