FEATURED POST

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. We go beyond the origin story to map the gritty path from kitchen experiments to a retail-ready product: 31 formulation rounds, crowdfunding momentum, and an early break with Holland & Barrett. Yusuf explains how timing, persistence, and category needs opened doors, and how those same shelves exposed hard truths

We sit down with Andrew MacLeod, founder of Emilia’s Crafted Pasta, to unpack how card-table instincts, maths, and relentless work built a London restaurant group that pairs soul with sharp unit economics.

Will's fascinating journey began not with ambitions for corporate success, but with a simple love of food. From mixing cocktails in Nantucket to scaling Ella's Kitchen to £80 million in sales, his career path reveals how purpose-driven businesses attract passionate talent and achieve remarkable growth. "Having a bit of purpose really gives you the energy for what you're trying to achieve," Will explains. "The tough times are less tough because you know why you're doing it."

Karen and Patrick O'Flaherty, founders of Pip Organic, reveal the remarkable journey that transformed their humble market stall selling fresh juices into one of the UK's most trusted organic food and drink brands.