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A nurse watches patients follow “healthy” advice and somehow get sicker, heavier, and more reliant on medication. That tension is where Nourish begins, and where our chat with founder Ineke Nugteren gets properly honest.

Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent knows. That frustration turned into an unusual solution: freeze drying. We break down, in plain English, how freeze drying differs from retort and pasteurised pouch foods, why heat can change flavour and texture, and why chewing and oral development matter when little ones are learning to eat. If you care about healthy toddler mea

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. A teenager running a nut stall on Romford Market grows into a founder who builds a factory from scratch, ships to 18 countries, and decides to take on ultra‑processed snack bars with ingredients you can actually pronounce. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, & the choices

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. We go beyond the origin story to map the gritty path from kitchen experiments to a retail-ready product: 31 formulation rounds, crowdfunding momentum, and an early break with Holland & Barrett. Yusuf explains how timing, persistence, and category needs opened doors, and how those same shelves exposed hard truths