From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande

Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent knows. That frustration turned into an unusual solution: freeze drying. We break down, in plain English, how freeze drying differs from retort and pasteurised pouch foods, why heat can change flavour and texture, and why chewing and oral development matter when little ones are learning to eat. If you care about healthy toddler mea

1 day ago1 min read

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From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande

Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent knows. That frustration turned into an unusual solution: freeze drying. We break down, in plain English, how freeze drying differs from retort and pasteurised pouch foods, why heat can change flavour and texture, and why chewing and oral development matter when little ones are learning to eat. If you care about healthy toddler mea

1 day ago1 min read

From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. A teenager running a nut stall on Romford Market grows into a founder who builds a factory from scratch, ships to 18 countries, and decides to take on ultra‑processed snack bars with ingredients you can actually pronounce. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, & the choices

Feb 62 min read

From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah

Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy. We go beyond the origin story to map the gritty path from kitchen experiments to a retail-ready product: 31 formulation rounds, crowdfunding momentum, and an early break with Holland & Barrett. Yusuf explains how timing, persistence, and category needs opened doors, and how those same shelves exposed hard truths

Jan 292 min read

Poker Lessons, Pasta Vision, And Patient Growth : Andrew Macleod of Emilia’s Crafted Pasta

We sit down with Andrew MacLeod, founder of Emilia’s Crafted Pasta, to unpack how card-table instincts, maths, and relentless work built a London restaurant group that pairs soul with sharp unit economics.

Nov 13, 20252 min read

ABOUT ME

In 2016 I took the leap to set up a business. After struggling for 2 years I learnt many lessons from some of the best in the industry, I hope to share that knowledge to those who need it.

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OF THE MONTH

Blue Ocean Strategy - W Chan Kim & Renne Mauborgne

This is a great book and changes your perspective away from making incremental changes on your competitors and having a race to the bottom for price. Instead create a new strategy away from your competitors and creating an ocean gap between you both.

"Go where the profits are and your competition isn't"

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