From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt
Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy.
A teenager running a nut stall on Romford Market grows into a founder who builds a factory from scratch, ships to 18 countries, and decides to take on ultra‑processed snack bars with ingredients you can actually pronounce. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, & the choices
Feb 62 min read
From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah
Yusuf shares the moments that forced him to reimagine how caffeine should feel - and why balance, not hype, creates lasting energy.
We go beyond the origin story to map the gritty path from kitchen experiments to a retail-ready product: 31 formulation rounds, crowdfunding momentum, and an early break with Holland & Barrett. Yusuf explains how timing, persistence, and category needs opened doors, and how those same shelves exposed hard truths
Jan 292 min read
Poker Lessons, Pasta Vision, And Patient Growth : Andrew Macleod of Emilia’s Crafted Pasta
We sit down with Andrew MacLeod, founder of Emilia’s Crafted Pasta, to unpack how card-table instincts, maths, and relentless work built a London restaurant group that pairs soul with sharp unit economics.
Nov 13, 20252 min read
Food, Purpose, and Mental Health: Inside Will Howard's Commercial Journey
Will's fascinating journey began not with ambitions for corporate success, but with a simple love of food. From mixing cocktails in Nantucket to scaling Ella's Kitchen to £80 million in sales, his career path reveals how purpose-driven businesses attract passionate talent and achieve remarkable growth. "Having a bit of purpose really gives you the energy for what you're trying to achieve," Will explains. "The tough times are less tough because you know why you're doing it."
Sep 29, 20252 min read
